Trendsetting MicroLEDs and OLEDs revolutionize automotive displays

Displays ranging from digital screens to advanced head-up displays that project information onto the windshield were a hot topic at CES 2023. BenQ Materials has been at the forefront of these trends, showcasing its latest display solutions, including Blended Display that can be integrated with MicroLEDs and OLEDs.

Award-winning display tech
Blended Display offers a custom appearance and a realistic touch-feel thanks to proprietary coating technology. Display manufacturers can integrate it into automotive trim panels to create different textures, paving the way for breakthroughs in car interior design. The innovation of Blended Display has attracted much attention from industry leaders and has been recognized with the Gold Panel Awards, an acclaimed display industry award in Taiwan.

Connected and immersive experience
MicroLED and AMOLED are gaining attention as the next generation of display technology due to their potential for high brightness resolution, wide color gamut, low power consumption, and high resolution. The upcoming Display Week 2023, an annual event organized by the Society for Information Display (SID), is expected to showcase the latest developments in MicroLED/OLED technology and displays. This year at the event, BenQ Materials will be making a presentation on the advanced functional film design in its Blended Display applications.

Automotive displays play a critical role in a vehicle's user interface by providing vital information such as speed, fuel level, and navigation directions, as well as music and video entertainment. As vehicles become more advanced and connected, automotive displays are increasing in sophistication, incorporating features such as voice-activated controls and augmented reality (AR) overlays. The continued development of new technologies and display features is driving innovation in the automotive industry and enhancing the overall driving experience for users.

A delight for automakers
In addition to Blended Display, BenQ Materials will also showcase its advanced Smart Optical Film, which can switch between transparent and matte modes with a single click, and the Ambient Contrast Ratio (CR) Enhancement Projection Film, which displays colors naturally even under strong light. These original products allow automakers to push new frontiers of in-vehicle design and provide passengers with a sensational entertainment experience.

Visit BenQ Materials at booth 227 during Display Week 2023 to exchange ideas about how to redefine possibilities and drive the future of displays together!