BenQMaterials About Us News Exhibition Screenification – BenQ Materials Drives a New Era for Displays

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2023.04.19
Exhibition

Screenification – BenQ Materials Drives a New Era for Displays

The future of driving is getting smarter by the minute! With self-driving cars and advanced displays gaining popularity, the automotive industry is seeing exciting new changes in the in-car experience. From large, multi-screen displays to the "screenification" of in-car entertainment, evolving technologies are opening up new possibilities in this exciting space.

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The best display technology in motion
CES 2023 saw how revolutionary new car technology is changing the game. New conceptual designs were debuted, including the replacement of traditional steering wheels with tablet-like human-machine interfaces and side control panels for advanced driver assistance systems, making it easier to operate functions such as air conditioning and volume control while driving. What’s more, increased demand for in-car entertainment is leading to the introduction of curved, wide-format displays for an immersive driving experience. Who says the best driving experience can't be like a personal living room on the move?

What's driving the future?
At this year's Touch Taiwan, BenQ Materials is introducing "Mobility Entertainment" display material solutions and showcasing a number of exclusive products. Say goodbye to traditional projector screens and hello to our new Ambient Contrast Ratio (CR) Enhancement Projection Film — the future of projection technology. Through enhancing ambient contrast ratio of projection screen, it naturally displays colors even under strong light. With its flexibility in interior design, it could be integrated with central stacks to create an even more comfortable interior space in any moving scene and offer a dazzling visual feast for passengers.

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Music to automakers' ears
Beyond the Ambient CR Enhancement Projection Film, BenQ Materials is also launching a series of related innovative products and solutions for automotive displays. These include a highly weather-resistant OCA adhesive for large-sized panel designs with panoramic curved surfaces. Furthermore, we're thrilled to offer a solution to cut customized polarizer shapes, enabling automakers to have more room to explore multi-display designs and break free from traditional screen manufacturing processes and technologies.

Drive by and get in touch
Whether it's revolutionizing the design of in-car entertainment or bringing more imagination to home entertainment and work environments, the possibilities are revving up. BenQ Materials will also be showcasing the latest display products for work and entertainment at Touch Taiwan 2023. From April 19-21, visit us at booth N913 to discover how our polarizer films for VR devices and smart optical films can transform your display experience. With our technology, you can switch between transparent and matte modes with just one click!

We’re looking forward to collaborating with leading international display manufacturers to create new smart entertainment experiences.
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